January 25, 2006

Article with Mike Jeffries, CEO of Abercrombie & Fitch

Yesterday on Salon.com there was an article abou the CEO of Abercrombie & Fitch Mike Jeffries. He's a 61 year old who wears jeans and flip flops and says dude a lot. There's a picture, which was actually a little disturbing to look at. You expect to see a young face with the clothing he's wearing, but he's definitely 61! Here's a bit of info on the company:

For the kids there's Abercrombie, aimed at middle schoolers who want to look like their cool older siblings. For high schoolers there's Hollister, a wildly popular surf-inspired look for "energetic and outgoing guys and girls" that has quickly become the brand of choice for Midwestern teens who wish they lived in Laguna Beach, Calif.

When the Hollister kids head off to college, Jeffries has a brand -- the preppy and collegiate Abercrombie & Fitch -- waiting for them there. And for the post-college professional who is still young at heart, Jeffries recently launched Ruehl, a casual sportswear line that targets 22- to 35-year-olds.

We didn't realize that you could dress yourself in their clothing from childhood all the way to age 35. As a true t-shirt and jeans gal at heart, the Shirt Snob always liked Abercrombie. But we stopped wearing it after college. We must admit we are a little curious about Ruehl. Hopefully a store will open up near us soon so we can check them out.

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Posted by Laura at January 25, 2006 10:56 AM

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